Business knowledge → Brand direction
From a few questions to a complete brand.
You know your business. FLOME helps turn that knowledge into a considered brand direction, then a usable brand system.
Start with simple, guided questions. No creative brief to write. Your first Brand Profile is free.
Your knowledge. Our starting point.
Tell FLOME about your business.
Work through concise questions about your offer, audience and Primary Market. Use dropdowns and sliders to describe what matters, without needing to speak the language of design.
You provide the business knowledge. FLOME does the brand thinking.
A guided conversation
- 01What does your business do?
- 02Who is it for?
- 03What makes it different?
- 04What should it help people achieve?
Short answers. Dropdowns. Sliders.
A clear starting point, not a blank brief.
First Brand Profile / Free
Understand what your brand could become.
FLOME connects your inputs into a Brand Profile: a view of your positioning, character and market, with comparable companies and a direction for how the brand could look and communicate.
A Master Visual and application preview help make the thinking tangible. It is a useful first deliverable, not just a preview of a paid download.
What does a Brand Kit add?Your Brand Profile
Useful on its own. Yours to consider.
Optional / Additional Direction / $5 / Coming soon
Explore another way forward.
If the first direction does not feel right, or you want another approach to compare, the planned Additional Direction option adds one new direction for $5. It is separate from refining a direction you already like.
Not available to purchase yet. Your free Profile does not depend on buying another direction.
Brand Kit / $39 one-time / Paid launch pending
Build a brand you can put to work.
The Brand Kit takes your chosen direction into a complete, usable system: logo treatment, color, typography, Master Visual, Inspiration and Applications.
A 15-page Brand Guide brings the system together with practical implementation guidance. Download the guide as a PDF and the packaged Brand Kit as a ZIP.
Building a Brand Kit can take several minutes.
Paid access is being prepared for launch. Start with your free Profile.
The system, made usable
One guide. The whole picture.
From character and typography to applications and next steps. Explore Luma’s public guide example. Open any preview to view individual pages, zoom in or read the page text.
1 refinement included with Brand Kit
Adjust the direction. Keep its intent.
One controlled refinement is included in the Brand Kit offer. Improve one part of the direction you have chosen, rather than start again.
Make the character feel right, fine-tune the identity, or make its expression more specific to the product or service you actually offer.
Your business, industry and audience stay the same. For a different creative direction, use the planned Additional Direction option instead.
Original → Refined → Compare
You decide what becomes final.
See the original and refined versions side by side before making your choice. Neither becomes final automatically, and reviewing a refinement does not erase the original.
Keep Both is a planned $10 option for two finalized Brand Kits. It is not a charge to view your version history or compare the two.
Keep Both is coming with Brand Kit refinement. It is not available to purchase yet.
Finalize the original Brand Kit you compared.
Finalize the refined Brand Kit instead.
The planned option to finalize two Brand Kits.
Optional / Additional refinement / $5
Make another considered adjustment.
After the included refinement, the planned additional refinement option adds one more controlled adjustment for $5. The same boundaries apply: improve the chosen direction without redefining the business.
Coming with Brand Kit refinement. Not available to purchase yet.
Start free. Build when you are ready.
A clear next step.
At every stage.
No payment required to start. The paid offer below is the planned launch pricing, not a live checkout.
All prices in USD. Upcoming options are labeled and cannot be purchased from this page.
| Offering | Price |
|---|---|
| First Brand ProfileStart here | Free |
| Additional DirectionUPCOMING | $5 |
| Brand KitPaid launch pending | $39 one-time |
| First refinementWith Brand Kit | Included |
| Additional refinementUPCOMING | $5 |
| Keep Both VersionsUPCOMING | $10 |
A clear division of work
You do not need to be
the brand strategist.
You bring the business.
What you do, who it is for, what makes it different and what it should achieve.
FLOME brings it into focus.
Strategy, direction, identity and applications, brought together in a usable Brand Kit.
Your business facts stay grounded in your answers. FLOME explores how to express them, without rewriting what your business does. Refinement stays within your chosen direction.
Your starting point / Free
Start with what you know.
See what it could become.
Create your first Brand ProfileNo payment required to start.