FLOME / Create
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Your brand worksheet
08 inputs · Approximately 4 minutes
Start with what you know
Let's shape what you're building.
You don't need to have everything figured out. Tell us what you know, what you're imagining and what matters to you. FLOME will help bring the rest into focus.
What are you building?
Choose the option that best describes your business.
Choose what feels closest.
Where are you starting from?
What should your business help people do?
Tell us the difference you want to make for your customers.
0/160
Who is it for?
Think about the people you most want to win over.
A broad answer is completely fine.
Who are you mainly speaking to?
What matters most to them?
Choose up to two.
0/2 selected
Where will most of your customers be?
Choose the main market you're designing this brand for.
How should people feel?
Pick up to three. Don't overthink it.
0/3 selected
What should make you stand out?
Choose up to two.
0/2 selected
How far should we go?
Safe is fine. So is loud. Move each slider toward what feels right.
There’s no wrong answer.
Should the brand feel instantly familiar or show people something they haven't seen before?
Balanced · 50
Familiar
Fresh
Balanced
Unexpected
Unmistakable
Should the identity feel built to last or plugged into what's happening now?
Balanced · 50
Enduring
Timeless
Balanced
Current
Ahead
What feels most like you?
Pick the closest direction. It doesn't need to be exact—we'll make it yours.
Not sure? Pick the closest one.
Any colors in mind?
Choose your own, or leave it to us. We'll build the full palette either way.
Not sure? FLOME can decide.
This sets the overall color mood, not exact colors. We'll still build a complete usable palette around it.
What should the logo feel like?
Choose a starting point, or leave the decision to us.
FLOME can choose the strongest structure for you.
What should we call it?
Add the name and tell us plainly what the business does. That's plenty.
Where will people see your brand most?
Choose up to three. This helps us make the identity work in the right places.
Anything you definitely don't want?
Optional — choose anything that feels wrong for your brand.
Complete your brief to continue
13 answers still needed
Your free brand includes one complete generation. Review your answers before FLOME begins. Technical recovery stays with the same project.