FLOME / Create
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Your brand worksheet
08 inputs · Approximately 4 minutes
Start with what you know
Let's shape what you're building.
What are you building?
Choose the option that best describes your business.
Where are you starting from?
Briefly describe the main product or service your business provides. 0/200
Tell us the difference you want to make for your customers.
0/160
Who is your target customer
Think about the people you most want to win over.
A broad answer is completely fine.
Who are you mainly speaking to?
What matters most to them?
Choose up to two.
0/2 selected
Where will most of your customers be?
Choose the main market you're designing this brand for.
How should people feel?
Pick up to three. Don't overthink it.
0/3 selected
What should make you stand out?
Choose up to two.
0/2 selected
How far should we go?
There’s no wrong answer.
Balanced · 50
Familiar
Fresh
Balanced
Unexpected
Unmistakable
Balanced · 50
Enduring
Timeless
Balanced
Current
Ahead
What feels most like you?
Pick the closest direction. It doesn't need to be exact—we'll make it yours.
Not sure? Pick the closest one.
Any colors in mind?
Choose your own, or leave it to us. We'll build the full palette either way.
Not sure? FLOME can decide.
This sets the overall color mood, not exact colors. We'll still build a complete usable palette around it.
What should the logo feel like?
Choose a starting point, or leave the decision to us.
FLOME can choose the strongest structure for you.
What should we call it?
Where will people see your brand most?
Choose up to three. This helps us make the identity work in the right places.
Anything you definitely don't want?
Optional — choose anything that feels wrong for your brand.
Complete your brief to continue
13 answers still needed
Your free brand includes one complete generation. Review your answers before FLOME begins. Technical recovery stays with the same project.